UNQ.
Illustrative use case

Sophie is looking for a sofa.
Here is what happens.

Six acts, from the first doubt to a relationship that lasts.

  1. Camille: Hello, I’m Camille, your Maison Oriel advisor. How can I help you? Are you looking for a particular piece?
  2. Sophie: A sofa. I can’t decide, I’ve seen the Nesso and the Albera.
  3. Camille: Two beautiful pieces, but they live very differently. To advise you well: how big is your living room, and who uses it day to day?
  4. Sophie: 30 m², very bright. My husband, me and our two young children.
  5. Camille: I see. In such a bright room, I’d advise you to pay attention to the fabric: choose a UV-treated material that won’t fade. With young children, it also needs to stand up to everyday use. I recommend removable cushion covers, and a deep seat for family time. What do you think?
  6. Sophie: Yes, thank you for the advice. Which fabric and which model would you recommend?
  7. Camille: The Nesso, without hesitation. Its bouclé is UV-treated and copes very well with everyday life: the weave hides signs of wear, whereas the Albera’s washed linen quickly develops a patina and its cover doesn’t come off. The Nesso’s cover comes off entirely and is washable at 30 °C. Its comfort and proportions make it a true family sofa. Product cards: Nesso 3-seater, bouclé, removable cover, recommended; Albera 3-seater, washed linen, fixed cover.
  8. Sophie: I really like it. What colours does it come in? And I’d like to test how comfortable it is.
  9. Camille: It comes in twelve colours, all in very soft tones. As for comfort, I invite you to come and try it.
  10. Camille: To choose and touch the fabrics, I suggest you meet Pedro, our advisor at the Lyon showroom. I’ll pass your project on to him so he can prepare your visit. Here are his available times. Pedro, Advisor · Lyon showroom — time slots: Tomorrow 10:00, Tomorrow 17:00, Friday 11:00.
  11. Sophie: Tomorrow at 5 pm is perfect.
  12. Camille: Noted. I’m passing your project on to Pedro so he can prepare your visit. Appointment confirmed — tomorrow at 17:00, with Pedro.
  13. In the showroom, Sophie tries the sofa, chooses the taupe colour and adds the Linosa rug.. Camille: Hello Sophie, your order is confirmed: Nesso in taupe bouclé, matching Linosa rug, premium delivery. It will be delivered within three weeks, and I’ll let you know as soon as the delivery slot is set.
  14. Ten days after delivery, at Sophie’s initiative. Sophie: The sofa is perfect! How should I care for the bouclé day to day?
  15. Camille: Going over it once a week with a soft-brush vacuum attachment is enough, and the cover can be washed at 30 °C. I’ll send you the care guide.
  16. Sophie: Thank you Camille, you’re a gem.
  17. Five months later, by email, at Camille’s initiative. Camille: Hello Sophie, our winter collection has just arrived. Our new Bello cushions, in a burnt orange tone, would go beautifully with your sofa and your rug: the same softness, a little more warmth. They were a great success at the last Milan design fair. I’ll send you their presentation.
  18. Eight months later, on WhatsApp. Camille: Hello Sophie, in the spring you mentioned your dining room. How is that project coming along? Do you already have an idea of the kind of table you’d like? I’d be delighted to help you again.
  19. Sophie replies, the advice conversation picks up again, and Camille sells her the table remotely the following month.
Act 1

Sophie hesitates, Camille advises

A 30 m² living room, two sofas in mind. Camille asks questions, then recommends the Nesso, just as in a showroom.

Choosing an advisor
Maison OrielChoose your advisor
  • Camille
    CamilleFurniture & interior layoutAvailable
    AI
  • Sabrina
    SabrinaFabrics & materialsAvailable
    AI
  • Martin
    MartinLighting & decorationAvailable
    AI
The advice conversation
  1. Sophie: Yes, thank you for the advice. Which fabric and which model would you recommend?
  2. Camille: The Nesso, without hesitation. Its bouclé is UV-treated and copes very well with everyday life: the weave hides signs of wear, whereas the Albera’s washed linen quickly develops a patina and its cover doesn’t come off. The Nesso’s cover comes off entirely and is washable at 30 °C. Its comfort and proportions make it a true family sofa. Product cards: Nesso 3-seater, bouclé, removable cover, recommended; Albera 3-seater, washed linen, fixed cover.
Act 2

Sophie chooses, but wants to see the fabrics

Sophie settles on the Nesso, but wants to see the colours and test its comfort.

The request to try it
  1. Sophie: I really like it. What colours does it come in? And I’d like to test how comfortable it is.
  2. Camille: It comes in twelve colours, all in very soft tones. As for comfort, I invite you to come and try it.
The twelve colours
Nesso 3-seater, bouclé12 colours
  • Chalk
  • Ecru
  • Linen
  • Sand
  • Greige
  • Taupe
  • Putty
  • Clay
  • Powder pink
  • Sage
  • Mist
  • Pale sky
Act 3

Camille hands over to Pedro

An appointment at the Lyon showroom, booked in one click.

The time slots and the appointment confirmation
  1. Camille: To choose and touch the fabrics, I suggest you meet Pedro, our advisor at the Lyon showroom. I’ll pass your project on to him so he can prepare your visit. Here are his available times. Pedro, Advisor · Lyon showroom — time slots: Tomorrow 10:00, Tomorrow 17:00, Friday 11:00.
  2. Sophie: Tomorrow at 5 pm is perfect.
  3. Camille: Noted. I’m passing your project on to Pedro so he can prepare your visit. Appointment confirmed — tomorrow at 17:00, with Pedro.
Act 4

Pedro receives a sales-ready brief

Even before Sophie arrives, Pedro has her project, the pieces to prepare and a prepared cart.

Pedro’s appointment brief
extranet.unq.you — Appointments
Pedro
Appointment brief — Sophie M. / PedroTomorrow 17:00 · Lyon showroom
Ready
The project
sofa — 30 m² living room, very bright. A couple and two young children.
Needs
UV-treated fabric that stands up to everyday use, removable cushion covers, deep seat. Still to decide: the colour, among the twelve, and a comfort test.
Products compared
Nesso, Albera. Choice: Nesso.
To prepare
Nesso in bouclé in the showroom, full swatch book. Suggested complementary product: Linosa rug.
Prepared cart
  • Nesso three-seater sofa in ecru bouclé, round cushions on the armrests, tapered light wood legsNesso 3-seater sofa, bouclé€8,300
  • Rectangular Linosa rug seen from above, ecru and sand weave, terracotta border and fringesLinosa rug€1,700
  • Premium delivery€250
Total€10,250
Act 5

Sophie buys

In the showroom, she tries the sofa, chooses the taupe and adds the rug.

The confirmed order
Order confirmedMaison Oriel · Sophie M.
  • Nesso three-seater sofa in taupe bouclé, round cushions, tapered light wood legsNesso 3-seater sofa, taupe bouclé€8,300
  • Rectangular Linosa rug seen from above, ecru and sand weave, terracotta border and fringesMatching Linosa rug€1,700
  • Premium delivery€250
Total€10,250
Delivery
Within three weeks
Sale
Lyon showroom, with Pedro
Camille’s message
  1. In the showroom, Sophie tries the sofa, chooses the taupe colour and adds the Linosa rug.. Camille: Hello Sophie, your order is confirmed: Nesso in taupe bouclé, matching Linosa rug, premium delivery. It will be delivered within three weeks, and I’ll let you know as soon as the delivery slot is set.
Act 6

And the relationship goes on

Care, new arrivals, a new project: Camille remains her contact, on every channel.

The three moments of the relationship
  1. Ten days after delivery, at Sophie’s initiative. Sophie: The sofa is perfect! How should I care for the bouclé day to day?
  2. Camille: Going over it once a week with a soft-brush vacuum attachment is enough, and the cover can be washed at 30 °C. I’ll send you the care guide.
  3. Sophie: Thank you Camille, you’re a gem.
  4. Five months later, by email, at Camille’s initiative. Camille: Hello Sophie, our winter collection has just arrived. Our new Bello cushions, in a burnt orange tone, would go beautifully with your sofa and your rug: the same softness, a little more warmth. They were a great success at the last Milan design fair. I’ll send you their presentation.
  5. Eight months later, on WhatsApp. Camille: Hello Sophie, in the spring you mentioned your dining room. How is that project coming along? Do you already have an idea of the kind of table you’d like? I’d be delighted to help you again.
  6. Sophie replies, the advice conversation picks up again, and Camille sells her the table remotely the following month.
The full thread, over nine months
Sophie and Camille, a single conversation since March
MonthChannelMomentAmountRole
MarchWebsiteAdvice: steered towards the Nesso, appointment with Pedro
MarchShowroomOrder: taupe Nesso sofa, Linosa rug, premium delivery€10,250
AprilSMSDelivery: slot confirmed
AprilWebsiteAfter-sales: care tips for the boucléIt answers
SeptemberEmailNew collection: Bello cushions, burnt orange tone, matching her sofa and her rug€480It follows up
NovemberWhatsAppNew project: dining room, Camille gets back in touchin progressIt anticipates
DecemberWebsiteSale: dining table, after a new advice conversation€4,800It closes the sale

Sophie in 9 months: 3 purchases, €15,530, including a project born from a simple follow-up.

What the brand gains

From anonymity to value.

Request a demo